THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Customers have boycotted big brands whenever incidents of human right violations of their operations emerged.



Individuals are becoming more and more environmentally and socially conscious when compared with years ago when only price and quality mattered. Nevertheless, research investigating the relationship between corporate social responsibility initiatives and customer reactions suggests a weak association. In a recently available study which used several research techniques, such as for instance surveys and experiments, customers were asked about various CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the business. For example, customers had been told to rank the likelihood of purchasing a product from a business that donates a percentage of its earnings to charitable causes. Also, the writers analysed responses to real incidents, such as for instance item recalls or proxies linked to the reputation of the firms. They found that despite the fact that an important portion of consumers believe it is commendable to purchase and support socially responsible businesses, the vast majority prioritise factors such as for instance price and quality over CSR considerations. Also, good attitudes towards companies involved in CSR initiatives do not regularly translate into buying. On the other hand, they discovered that people are skeptical of companies' real motivations behind CSR initiatives, and many perceive them as simple marketing techniques as opposed to genuine commitments to social and environmental causes.

Data shows that disregarding human rights can have significant costs for companies and countries. Information shows that multinational corporations have actually faced monetary losses and repercussion from consumers and investors whenever allegations of human rights abuses, such as when a recent case of forced labour appeared online. In 2021, several businesses were boycotted due to negative publicity after allegations of using forced labour in their supply chains came to light. This is one of many similar incidents demonstrating that individuals are prepared to act once they perceive that the business is engaged in something morally repugnant. For this reason it is very important for governments worldwide to align their legal guidelines with the international convention on human rights as well as ethical business practices. A few countries have actually enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Although the direct impact of CSR initiatives might not be strong, the prospective consequences of reputational damage should not be dismissed. Companies and countries that neglect ethical sourcing risk reputational damage, which could often lead to boycotts and economic losses. In order to avoid this, companies should be aware and concerned with the state of human rights in the states they run in. Some governments, as seen with Ras Al Khaimah human rights reforms, have taken severe measures to boost their transparency and ensure that human rights guidelines are adhered to within their territories. This may not only avoid ramifications related to reputational damage but in addition build trust of their rule of law and governance, which will attract FDIs.

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